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A new report shows that businesses that are committed to investing in AI are likely to reap more lasting rewards. In other words, AI is changing the business landscape, and companies with structured AI strategies, supported by leadership and a long-term vision, are strengthening their position in an increasingly competitive environment. According to Tech News, the report shows that 93 percent of senior executives favor using AI to outperform competitors, indicating that AI will be a permanent component of many companies’ strategic roadmaps. Additionally, 89 percent of brand managers predict that the use of AI in their organization will increase in the coming year. This growing interest shows that businesses recognize the potential of AI to increase productivity, innovation, and competitive differentiation. Having a dedicated AI leader has been a driving force behind the benefits, with 86 percent of companies with a chief AI officer reporting significant time savings. In addition, the competitive advantage is clear for companies that strategically invest in AI. 30 percent of organizations that have invested in AI as a core component of their business strategy report a significant competitive advantage. Senior executives also see AI as a long-term asset, not just a passing trend. With nearly three-quarters of senior executives surveyed viewing AI as a trusted source of information, many are committed to maintaining AI’s role in the business beyond immediate projects. The study also found that 60 percent of organizations expect to diversify their AI investments across projects in the coming years, ensuring that AI is embedded in different aspects of their operations rather than being limited to isolated use cases. “As senior executives look for insights into the return on investment of AI investments, they should consider that AI is designed to solve problems, from everyday tasks to complex challenges. This allows organizations to achieve maximum impact, especially when there is a targeted business challenge. With the right strategy, use case, and focus, organizations that deploy AI will succeed,” said Brett Barton, vice president and global leader of AI at Unisys.