Description

ublished data shows that Google has restricted the use of AI on its search engine results page. This is while Google's AI search feature was enabled for all American users of this search engine earlier this year.

Google has limited the ability to oversee using artificial intelligence. Using this feature could help summarize topics through artificial intelligence, and thus users could easily access relevant information. Initially, it was thought that this feature could improve the user experience and summarize the topics. But now it has become clear that the misleading information of this feature may be dangerous for users. For example, one of the most controversial pieces of information provided by this feature was the suggestion to add glue to pizza. It seems that Google is now trying to reduce the display of content related to this feature.

According to data published by BrightEdge, Google has been trying to minimize the role of artificial intelligence in Google's initial results page from mid-June to mid-July. Now, the role of this feature on the results page has been reduced from 11% to 7%. It also plays a lesser role in searches related to entertainment, e-commerce, and education. So that now, in educational searches, the percentage of data review with artificial intelligence has increased from 26% to 13%. This data drop in the entertainment sector has decreased from 14 percent to almost zero percent. In the e-commerce sector, this figure has increased from 26 to 9 percent.

While AI-powered search results have been dramatically reduced, it seems that Google intends to improve this feature through better tuning rather than eliminating it. Google has also made the display of this feature on the results page about 13% smaller than its previous size. Google is trying to prevent duplication of information. Therefore, this feature can show the search results in a concise way by checking the same sources with the help of artificial intelligence.

Also, Google's attempt to demonstrate the ability to oversee with the help of artificial intelligence is to make the search goal more prominent. Also, according to Google, if the questions raised in this section are asked with words such as what, what, how, and signs, it can improve the efficiency of this section.